………….lets walk that first Small Step
To promote growth and help Indian economy, many benefits are being given to entrepreneurs establishing startups. The startups recognised through the Startup India initiative are provided ample benefits for starting their own business in India.
There are various forms of start ups as Lifestyle Startups: Self-employed folks, Small Business Startups: Feeding the Family, Scalable Startups: Born to Be Big, Buyable Startups: Born to be bought, Large Company Startups: Innovate or die, Social Startups: Mission – Difference.
Tradition and Technology together are disrupting the entrepreneurial environment, Indian Culture and Crafts are picking up markets and attracting investors to leverage their scale. One such form ‘Amod’a Startup of Handmade Paintings (Ideation Stage) is canvased by a Management Student Ms.Bhagyashree Vyawahare, who wishes to convert her passion into profession is exhibited through this Blog.
“AMOD”….. Startup of Handmade Paintings (Ideation Stage)
Introduction:
“Amod” a startup business initiative in niche segment of art which focuses on preserving art culture specially in the paintings on canvas. Here specific type of handmade paintings to be created and sold viz; landscapes, portraits, abstract art, or any other style to be exceled in. Pre-study and analysis for such business is done in following areas.
Product Specifications:
Product
Specifications: |
|
a)
Art forms involved: 1)
Landscapes 2)
Portraits 3)
Abstract art 4)
Geometrical Paintings. 5)
Coffee Paintings.
|
Product Levels: Level 1: Artworks This represents the overall category of the product line,
which is hand-painted canvas paintings. Level 2: Painting Styles Subcategory 1: Abstract Paintings Subcategory 2: Landscape Paintings Subcategory 3: Portrait Paintings Subcategory 4: Still Life Paintings Subcategory 5: Contemporary Paintings Level 3: Painting Sizes Subcategory 1: Small-Sized Paintings Subcategory 2: Medium-Sized Paintings Subcategory 3: Large-Sized Paintings Subcategory 4: Custom-Sized Paintings Level 4: Painting Themes Subcategory 1: Nature and Wildlife Paintings Subcategory 2: Cityscape Paintings Subcategory 3: Floral Paintings Subcategory 4: Seascape Paintings Subcategory 5: Abstract Expressionism Paintings Level 5: Painting Techniques Subcategory 1: Oil Paintings Subcategory 2: Acrylic Paintings Subcategory 3: Watercolor Paintings Subcategory 4: Mixed Media Paintings Level 6: Special Collections Subcategory 1: Seasonal Paintings Subcategory 2: Limited Edition Paintings Subcategory 3: Collaborative Artist Series.
|
Identified steps to start business in this sector are:
Marketing and promotion: Create a
marketing strategy to promote the handmade paintings. Utilize online
advertising, content marketing, email marketing, and social media to showcase the
artwork and build a loyal customer base. Consider collaborating with
influencers, bloggers, or art critics to gain exposure.
Expand the offerings: Once the business
gains traction, consider expanding the offerings. You could introduce prints or
merchandise featuring your artwork, offer commissioned paintings, or
collaborate with other artists for joint projects.
Continuous learning and improvement:
Stay updated with the latest trends and techniques in the art industry. Attend
workshops, exhibitions, and art events to enhance the skills and network with
fellow artists. Adapt the business strategy based on customer feedback and
market trends.
Marketing
Techniques:
·
Strong online presence (Digital Marketing)
·
Participate in art exhibitions and fairs
·
Email marketing
·
Online advertising
·
Collaboration with charities or non-profit organizations.
·
Customer engagement and referrals
Managing Finances by raising funds from various sources.
Some of them are:
1.
Pradhan Mantri Mudra Yojana
2.
Credit Guarantee Trust Fund for Micro and Small Enterprise
(CGTSME)
3.
Financial Support to MSMEs in ZED Certification.
4.
Credit Linked Capital Subsidy for Technology Upgradation
(CLCSS).
5.
Design Clinic for Design Expertise to MSME.
Blog by Ms.Bhargavi Vyawahare
Bhargavi.Vyawahare@indiragbs.edu.in
Mentored by Dr,Anuradha Phadnis
Anuradha.Phadnis@indiragbs.edu.in