Navigating the Future: Exploring the National Logistics Policy 2022

 

Prof. Pranita Bhujbal

 Prime Minister Narendra Modi launched the National Logistics Policy (NLP) on 17^th September 2022 in Vigyan Bhawan, New Delhi. This policy will create a single window e-logistics market and put an emphasis on developing skills, competitiveness, and employment for MSME’s. National logistics policy is the next logical step of PM GAtiShakti National Master Plan (NMP).

Department for promotion of industry and internal trade, Ministry of commerce & industry, Government of India has defined vision of NLP, “To develop a technologically enabled, integrated, cost-efficient, resilient, sustainable and trusted logistics ecosystem in the country for accelerated and inclusive growth.”

Well-structured logistics sector forms the backbone of trade in any country. Indian logistics market is worth over $200 billion as per government estimates. Irony is this sector is still extremely complicated and inefficient. NLP has set target to reduce the logistics cost from present 14% of GDP to less than 10% by 2022. National Logistics Policy will improve India’s trade competitiveness, create more jobs, improve India’s performance in global rankings and pave the path for India to become a logistics hub.

Three main targets set by NLP are: 1. Reduce cost of logistics in India to be comparable to global benchmarks by 2030. 2.Logistics Performance Index ranking- endeavor to be among top 25 countries by 2030, and 3. Create data driven decision support mechanism for an efficient logistics ecosystem.

NLP will be implemented through a comprehensive logistics action plan (CLAP), this is divided into eight key action areas. These areas are, Integrated Digital Logistics Systems, Standardization of physical assets & benchmarking service quality standards, Logistics Human Resources Development and Capacity Building, State Engagement, EXIM (Export-Import) Logistics, Service Improvement framework, Sectoral plan for efficient logistics, Facilitation of development of logistics parks.   

The Government of India has prioritised developing a robust and cost-efficient logistics ecosystem. To fulfil this vision, the logistics division of DPIIT, Ministry of Commerce & Industry undertakes an annual “Logistics Ease Across Different States (LEADS)” survey in all States/ UTs to assess and suggest various improvements in logistics sector of the country.

Four features are integrated in NLP, Integration of Digital System (IDS), Unified Logistics Interface Platform (ULIP), Ease of Logistics (ELOG), and System Improvement Group (SIG). The NLP can bring about positive changes in supply chain management, including improved efficiency, better infrastructure, technology adoption, streamlined regulations, skilled workforce, and sustainable practices. It presents opportunities for supply chain managers to enhance their operations, reduce costs, and improve overall supply chain performance. long-term implications of the NLP on the logistics industry include industry growth, technological advancement, improved supply chain visibility, sustainability practices, skilled workforce development, and enhanced cross-border collaboration. These implications contribute to the long-term evolution and transformation of the logistics industry, making it more efficient, competitive, and sustainable.

The NLP's emphasis on technology adoption and digitalization is likely to drive a significant digital transformation in the logistics industry. Technologies such as artificial intelligence (AI), machine learning (ML), Internet of Things (IoT), and block chain will become more prevalent. Logistics companies will increasingly leverage these technologies to automate processes, improve efficiency, and enhance supply chain visibility. With the NLP promoting the use of advanced analytics and data management, logistics companies will have access to a wealth of data. This will enable them to make data-driven decisions, optimize operations, and identify areas for improvement. Predictive analytics and real-time data monitoring will become common practices, facilitating proactive decision-making and risk management. The emphasis on collaboration among stakeholders will drive increased collaboration and integration within the logistics ecosystem. Supply chain partners, including manufacturers, suppliers, logistics service providers, and customers, will work together more closely to optimize processes, share resources, and achieve greater supply chain efficiency. This collaboration may extend to the development of shared logistics infrastructure and joint initiatives. The NLP's focus on optimizing logistics processes and improving connectivity is likely to drive innovation in last-mile delivery. Companies will explore new delivery models, such as drone delivery, autonomous vehicles, and crowd shipping. The integration of technology, data analytics, and real-time tracking will enable more efficient and customer-centric last-mile logistics operations.  With the NLP promoting skill development programs, the logistics industry will witness a shift in talent management practices. There will be an increased focus on attracting and developing skilled professionals who can leverage technology, drive innovation, and adapt to changing industry requirements. Training programs and partnerships between industry and educational institutions will become more prevalent. NLPs that prioritize cross-border logistics and trade facilitation will drive increased efficiency and integration in international supply chains. This will lead to the growth of cross-border e-commerce, improved customs processes, and enhanced connectivity between countries. Logistics companies will focus on building robust global logistics networks to support the smooth flow of goods across borders.

 

Prof. Pranita Bhujbal

Email- Pranita.Bhujbal@indiragbs.edu.in

World Environment Day: Raising Awareness and Taking Action for a Greener Future

 

-Khan Naikwadi Sehrish Feroz

World Environment Day, celebrated annually on June 5th, serves as a global reminder of the pressing environmental issues we face and the urgent need to address them. This significant event aims to increase public understanding and encourage action to protect our environment for a sustainable future. With various themes each year, World Environment Day highlights the multifaceted nature of environmental problems and the collective effort required to tackle them. In this comprehensive article, we will delve into the history, significance, and ways to celebrate World Environment Day, as well as discuss the impact of fast fashion and India's specific environmental challenges.

World Environment Day 2023: Theme

Each year, a unique theme is selected for World Environment Day to draw attention to specific aspects of environmental problems. The theme for World Environment Day 2023 is "Beat Plastic Pollution." This theme emphasizes the detrimental effects of plastic on our environment and urges individuals to seek alternatives to reduce plastic usage.

The Importance of Tackling Plastic Pollution

Plastic pollution poses a significant threat to our environment due to its non-biodegradable nature, causing long-lasting harm to ecosystems, wildlife, and human health. By focusing on the issue of plastic pollution, the theme for World Environment Day 2023 encourages individuals, communities, and industries to find innovative solutions to combat this global problem and transition towards a more sustainable and eco-friendly lifestyle.

World Environment Day: History and Significance

The United Nations General Assembly introduced World Environment Day in 1972 during the Stockholm Conference on Human Environment. This conference discussed the establishment of international measures to address the growing concern of environmental issues. The first celebration of World Environment Day took place in 1974, and since then, it has become a crucial annual event, bringing attention to the importance of environmental preservation and sustainable development.

The Role of World Environment Day

World Environment Day plays a vital role in raising awareness about environmental problems and inspiring individuals, communities, and governments to take steps towards a greener future. The event also serves as a platform for sharing innovative solutions and best practices to address global environmental challenges. By engaging people from all walks of life, World Environment Day promotes the idea that everyone has a role to play in protecting our planet and making sure of a sustainable future. World Environment Day serves as an essential reminder of our responsibility to protect the environment and strive for a more sustainable future. By raising awareness about pressing environmental issues, such as plastic pollution and fast fashion, and promoting collective action, this event encourages individuals, communities, and governments worldwide to work together to overcome these challenges. As we celebrate World Environment Day 2023, let us commit to making a positive impact on our planet and providing a healthier, greener future for generations to come

India's Theme for World Environment Day 2023: "Preserving Biodiversity: Sustaining Life, Nurturing Future"

  

The choice of India's theme for World Environment Day 2023, "Preserving Biodiversity: Sustaining Life, Nurturing Future," reflects the nation's commitment to raising awareness about the importance of biodiversity conservation and inspiring collective action. The theme emphasizes the interdependence between biodiversity and human well-being, emphasizing the need to preserve ecosystems for ‌present and future generations.

  

World Environment Day, celebrated annually on June 5th, is a global initiative by the United Nations (UN) to raise awareness and encourage action for the protection and preservation of the environment. Each year, a different country is chosen to host the event and set the theme. In 2023, India has been bestowed with the honor of hosting World Environment Day, and the nation has chosen the theme "Preserving Biodiversity: Sustaining Life, Nurturing Future" to highlight the significance of safeguarding biodiversity for the well-being of present and future generations.

 Biodiversity: The Essence of Life:

 Biodiversity, or biological diversity, refers to the variety of living organisms present on Earth. It encompasses the incredible array of species, ecosystems, and genetic diversity that coexist and interact with one another. Biodiversity plays a vital role in maintaining the balance of our planet's ecosystems and provides numerous ecosystem services essential for human survival and well-being.

 India's Rich Biodiversity:

 India is renowned for its rich biodiversity, ranking among the world's top ten mega-diverse countries. Its vast geographical and climatic diversity, spanning from the icy Himalayas to the tropical rainforests, supports an astonishing range of ecosystems and species. India is home to diverse habitats, such as forests, grasslands, wetlands, coastal areas, and deserts, harboring numerous endemic and endangered species.

 Challenges to Biodiversity in India:

 Despite its remarkable biodiversity, India faces several challenges that threaten its ecological balance. Rapid urbanization, industrialization, population growth, and unsustainable development practices have led to habitat destruction, fragmentation, and loss of biodiversity. Deforestation, pollution, invasive species, climate change, and poaching further exacerbate the problem, pushing several species towards the brink of extinction.

 The Importance of Preserving Biodiversity:

 Preserving biodiversity is crucial for numerous reasons. Firstly, biodiversity contributes to the stability and resilience of ecosystems, enabling them to withstand environmental changes and disturbances. It enhances ecosystem productivity, nutrient cycling, soil fertility, and water purification, benefiting human livelihoods and agriculture. Biodiversity also provides sources of food, medicine, raw materials, and cultural values that are deeply intertwined with human societies.

 

India's Initiatives for Biodiversity Conservation:

 Recognizing the urgent need to preserve biodiversity, India has implemented various initiatives and policies to address the challenges. The country has established a network of national parks, wildlife sanctuaries, and biosphere reserves to protect and conserve critical habitats and species. The Wildlife Protection Act and Forest Conservation Act provide legal frameworks for wildlife conservation and forest management.

 India has also launched flagship programs like the National Biodiversity Action Plan, National Mission for Sustainable Agriculture, and National Afforestation Program to promote sustainable land use, biodiversity conservation, and ecosystem restoration. The government has actively engaged local communities, indigenous tribes, and stakeholders in conservation efforts, recognizing their crucial role as custodians of biodiversity.

  Objectives and Activities:

 India aims to use World Environment Day 2023 as a platform to highlight the threats facing biodiversity; showcase successful conservation initiatives, and mobilize individuals, communities, and governments towards biodiversity conservation. The following activities are planned to achieve these objectives:

 Awareness

Awareness Campaigns: Extensive awareness campaigns will be conducted across the country, targeting schools, colleges, communities, and various stakeholders. The campaigns will raise awareness about the value of biodiversity, the threats it faces, and the importance of conservation efforts.

 Conservation Exhibitions: Exhibitions and events will be organized to showcase India's rich biodiversity and highlight successful conservation projects. These exhibitions will provide a platform for knowledge exchange and promote sustainable practices and innovations.

 Community Engagements: Communities living near critical biodiversity hotspots will be engaged through interactive sessions, workshops, and capacity-building programs. Their traditional knowledge and practices will be recognized and integrated into conservation strategies, making sure of their active participation and empowerment

 Policy Dialog: High-level policy dialogs and conferences will be held to discuss the challenges and opportunities related to biodiversity conservation. Experts, policymakers, scientists, and stakeholders will come together to develop strategies and policies that promote sustainable development while safeguarding biodiversity.

 Conservation Initiatives: On-ground conservation initiatives, such as tree plantations, habitat restoration, and wildlife protection activities, will be undertaken across different regions of the country. These initiatives will involve collaboration between government agencies, NGOs, and local communities.

 India's theme for World Environment Day 2023, "Preserving Biodiversity: Sustaining Life, Nurturing Future," underscores the urgent need to protect and conserve biodiversity for the well-being of present and future generations. Through this theme, India aims to raise awareness, mobilize action, and showcase successful initiatives in biodiversity conservation. By recognizing the value of biodiversity and engaging communities and stakeholders, India hopes to inspire a collective effort toward preserving the incredible diversity of life on our planet. Only by safeguarding biodiversity can we provide a sustainable and thriving future for all.

 

Blog By: Khan Naikwadi Sehrish Feroz

MBA Ist Year 

Email- sehrish.khannaikwadi@indiragbs.edu.in.

Marketing Strategy: Decoding Consumer Behaviour.

 

“Failure is only the opportunity to begin again, this time more intelligently.”

–Henry Ford

After World War II, the clouds of war started to fade with each sunrise. Along with that, the economy of Japan began to flourish again. The reason behind the acceleration of the Japanese economy was the effective allocation of resources - the workforce of Japan shifted to the non-agriculture sector from the agriculture sector. As a result, the per capita income of Japan postwar rose at a 7.1% average annual growth rate.

Nescafe was the leading coffee brand of Nestle in the global coffee market and thought this would be the right time to enter the growing economy of Japan. It wasn't a secret that tea was part of Japanese culture. Nescafe thought it would be easy to replace tea with coffee to penetrate the Japanese market. They observed the Japanese consumer cautiously and carried out many focus groups to analyze the taste and preferences of Japanese consumers. As anticipated, all market research was in the favor of Nescafe, and almost all volunteers of the focus group loved the taste of coffee. Nescafe was all set to dominate the beverage market by investing a huge amount in the advertisement of the coffee brand. They shifted to the top gear and executed a rollout plan to have their coffee on each shelf in Japan at an affordable cost.

However, the result was disappointing marketers of Nestle failed to acquire Japanese consumers. Though the market research showed positive signs and the Japanese consumer loved the taste of coffee, Nestle Coffee wasn't selling in Japan. Nestle became eager to know why Japanese consumers stuck with the cup of tea. This time Nestle appointed Dr. Clotaire Rapaille to dig to the root of the problem.

Gilbert Clotaire Rapaille, a French marketing consultant had expertise in dealing with intricate marketing problems. He approached this problem with his way of doing things. Clotaire believed that the desires that drove humans were unconscious ones, and only a very few were aware enough to understand them. He called this reptilian instinct. Clotaire interviewed consumers and asked them about their

previous association of them with coffee. Surprisingly, they hadn't any childhood memory associated with coffee. Japanese kids grew up with the smell of tea and watching their parent drink tea. No wonder the Japanese chose tea over coffee as they had cultural imprints of the tea, and those imprints come with emotions.

Clotaire reached out to the brand managers with the suggestion to stop wasting money on marketing the brand as the problem was much deeper. When you first comprehend a word, you imprint its meaning on your mind and establish a mental association that will last the rest of your life. And you need some emotions to form this mental link. Neurotransmitters cannot be produced in the brain without emotion, hence a connection cannot be made. So, each word has a mental highway. In the case of Japanese consumers, the emotional link for coffee was missing.

This time Nestle rolled out coffee candies in the Japanese market to create imprints of coffee. Japanese kids started liking the taste of coffee candies and it became part of their childhood memory. Nestle cleverly moved them from candy to cold sugary coffee-flavored drinks and after that, they followed the generations. A decade later, Nestle entered the market again with the same energy. And before Japanese consumers knew their reptilian instinct chose a steamy mug of Nescafe coffee over tea. For the Japanese working class, black coffee became the reason for the short breaks between the long office hours. Furthermore, canned coffee that was distributed through vending machines became popular among the younger population.

The patience and perseverance of Nestle to understand its consumers paid off. In 2020, according to Knowledge Sourcing Intelligence’s report, the instant coffee market in japan was valued at USD 3.19 billion and expected to grow at a CAGR of 3.85% to USD 4.15 billion in 2027. Nescafe is one of the key market players in Japan.

This case study delivered by Dr. Clotaire Rapaille was an ideal example for marketers to learn the correlation between the consumer's cultural imprints and consumer preferences and their buying behavior patterns. A smart marketer should not limit his market research to the word of consumers. Consumers never buy anything unknowingly, there is some psyche behind their purchase, and sometimes they may fail to put it into words. To market their product better, marketers should understand the psychology of consumers beyond words.

Blog By:

Blog By:

Jayesh Kangare
MBA II Year 2021-23
Mail- Jayesh.Kangare@indiragbs.edu.in

Dr.Aaatish Zagade

Dy. Director

Indira Global Business School, Pune.

Mail- aatish.zagade@indiragbs.edu.in.

Next Gen Supply Chains

   Delivering promises and adding delighted customers to your business network is the underlined requirement of today’s cut-through competitive era. Every company wants to meet its delivery deadlines and quarterly goals, and an efficient supply chain can be a valuable investment towards that end.  

Supply chains around the world are struggling to serve the surging demand, post pandemic impact includes labor shortage, lack of raw materials and key components. Next generation supply chains handle these issues with IOT.  Management, forecasting, and oversight applications help fleet managers to improve efficiency in processing and add transparency to decision making. It is a growing practice nowadays even for small business. 

 

 There are many reasons for using IoT in supply chains. Like real- time location tracking can be done with the help of IoT, it provides decision makers with real time data regarding the location of the product and transportation environment. Alerts can be sent when the product is shipped in the wrong direction, also monitoring delivery of ready goods and raw materials is possible. IoT supply chain solutions gather data about temperature inside the vehicle or warehouse, pressure, humidity that could impact the product’s integrity and trigger automatic condition adjustment. With the help of real time tracking, companies can monitor goods during shipment and predict the delivery as well as forecast and mitigate risks associated with delays. These trackers are also used in warehouse automation with little or no human supervision. 

Forecasting plays a key role in decision making, thanks to IoT and data analytics, helping supply chain managers plan routes with the visibility to, traffic alert, weather, accidents, or other delay-including occurrences.  

Significance of IoT in supply chain: If you are still wondering how IoT can improve supply chain efficiency, here is your answer.  

When you build your supply chain with machine learning, you can reduce logistics and transportation costs with shipping routes that maximize flexibility in case of an emergency. It provides predictive maintenance and repair schedules for valuable equipment. Real-time decision-making prevents geographic supply shortage-based on data from multiple systems. Data analytics helps with handling massive data efficiently, this data if compiled can provide effective machine learning models. 

Machine learning provides real time visibility of organization, delivery network, inventory management, it helps process massive amounts of data and distill it. This level of visibility enables the organization to respond to changes quickly and share real-time information with supply chain vendors, partners, and customers.  

 

As IoT is still an emerging technology some challenges are yet to be overcome. Most supply chains are universal, and it is not secure to accept what’s accessible and how things work in your domestic geology and how your products travel. Those gaps within the organizations can make a part of issues when the rest of your frameworks are depending on steady streams of information all through the supply chain. We know that the complexity for execution happens within the IoT environment since the IoT gadgets are connected to multiple points, such as endpoint gadgets, mobile applications, and cloud platforms. Industries focus on cutting costs, but IOT gadgets are not affordable. They have a high price and when it comes to maintenance it needs monthly maintenance too.  

IoT offers a cognitive system that learns from and infuses intelligence into the physical supply chain world to ensure product reliability and even save lives. The future success of companies in industries are indeed heavily dependent on digitized real time supply chains. 

A promising future will make a variety of advanced technologies universally accessible, such as: Assessing manufactured products for defects or damage, verifying product authenticity at every stage of the supply chain, providing shareable visibility across supply chain networks for both commercial entities and consumers, building smart warehouses with efficient inventory management, Reducing supply chain costs, product and raw material waste and transport congestion.  

The age of intelligence has arrived, and surviving disruption will require creating it. 

References:https://www.blumeglobal.com/learning/internet-of-things/https://www.digi.com/blog/post/iot-supply-chainhttps://ubidots.com/blog/iot-supply-chain-management/https://www.digiteum.com/iot-supply-chain/

Blog by:

Mr. Amit Narayane

MBA First Year.

Email: amit.narayane@indiragbs.edu.in

 Prof. Pranita Bhujbal

Assistant Professor,

Indira Global Business School, Pune

Email: Pranita.bhujbal@indiragbs.edu.in

 

 

The Future of Work

 Flexibity is the new incentive that employees want. The future of work! It’s a question many are asking as the collective call to reimagine how and where we work is strong. The prospect is looking very exciting because lots of companies prefer remote work, freelancing, and flexible working hours. Digitalisation and globalisation have sparked radical shifts in how we live and particularly work.

Even before the pandemic, we were more likely to move jobs and to have a shorter job tenure than ever before. This was partially due to big changes in our economies, but also to new business models, with a shift towards more service jobs and more “non-standard” jobs in some countries. These are ones in which people work part-time, have temporary contracts, or are self-employed, including as “gig” workers. The future of work depends upon the changing role of human resources, new strategies in employee engagement, and the concept of influential leaders focused on unlocking human potential and pushing employees to be and do their best. No one knows exactly what the future will look like, but we do know what workers need to thrive anywhere.

· Big Emphasis on Wellness: Offices will be much healthier environments, whether that’s good lighting, relaxation areas, sleeping rooms, music, pets at work, etc.

· Flexible Floor Plans: When workers arrive at their office building, wearable devices will let them know what floor to go to, that can be changed based on sensor data.

· The future demands offices configured in new ways to support diverse, flexible, and tech-enabled workforces. Technologies are forcing companies to reconsider their offices. Virtual meetings are more effective and also, it’s less expensive than Indoor office meetings and virtual meetings allow people to collaborate from anywhere in the world. SaaS (Software as a service) tools or apps like Teams, Skype, Zoom, and GoToMeeting make meetings and communication very easier. Cloud computing and office 365 enable businesses to offer remote working as a part of their company culture.

· We are in the midst of a monumental shift in the way people work. Nobody knows exactly where we are in 2022, but we all know that there will be more interaction with technology and that the nature of work will transform more and more.

· The global pandemic has gotten to be one of the most prominent quickening agents for working environment change of our lifetime It’s clear now, that the pandemic has forced organizations to change their working lifestyle or we can say because of the Covid-19 organizations conceptualised working remotely, re-thinking trade travel. Sectors like the manufacturing sector or industries from the primary sector, which could not even have dreamt of working remotely, found novel ways to embrace this change. Now just head into the 2021 work environment, how we work, where we

work, and the innovations we utilize to remain associated with group individuals and clients will alter until the end of time.

Trends Shaping the Future of Work:

1. Creativity, Collaboration, and Communication: The Future of Work depends upon the changeful act of the workforce, new approaches in attendant date, and the idea of powerful directors fixated on unlocking human potential and aggressive agents expected and do their best. This extending field is reviewed inside the circumstances of many energies, and skilled are few creative idea heads providing visions into what the future of work will appear and by what to favourably lead guests in the right route and espouse the changes.

2. Driving Employee Experience: We live experientially. The climbing significance of the program that controls display has comprehensive to the institution also. Working, still, the attendant occurrence is not restricted to the mechanic’s interfaces unique – each interplay that an attendant has accompanying the arranging right from the entertainment industry of application to when the worker leaves or retires.

3. Unique and new technology: If there’s an individual element, we can all agree on, it’s that the realm of work is changeful… and it is superfast. In the future of work, the synonym to “late adopter” will be “out of business.”

Undoubtedly, the workplace needs a new purpose—and organizations that clearly define it can unlock competitive advantage.

References: https://www.business2community.com/human-resources/top-20-blogs-future-work-0801411 https://www.spiceworks.com/hr/future-work/articles/future-of-work-key-trends/ https://www.mckinsey.com/featured-insights/Future-of-the-workplace?cid=other-soc-lkn-mip-mck-oth---&sid=7287165378&linkId=174030078

Blog By

Ms. Sayali Thigale

MBA First Year

Email- Sayali.Thigale@indragbs.edu.in

Dr. Priyanka Darekar

Assistant Professor

Indira Global Business School, Pune

Email- priyanka.naik@indiragbs.edu.in

FACTOR INVESTING: Insights to stay ahead of the curve

 

Blog by: Ms. Kaushiki Bugde and Dr. Supriya Desai

“If you don’t find a way to make money while you sleep, you will work until you die.”

The art and science of investing are constantly evolving. Every investor is unique and has specific financial goals and requirements. Hence, investors need an investment strategy that is customized to their needs.

When you decide to buy a mutual fund, investment experts ask you to assess your risk tolerance levels, the time horizon of investing, and financial goals to choose the right funds for you. However, there are different strategies used by experts to choose investments. Today, we are going to talk about one such strategy – Factor Investing.

Factor Investing is a strategy of investing where investments are chosen based on certain factors that can help generate higher returns, increase diversification, and manage the overall risks of the investment portfolio. While factor investing has been used by experts for a long time, it is only recently that it has started gaining popularity among investors. There are two broad categories of factors that are used in this investment strategy:

Common factors used in factor investing:

While there are hundreds of factors that you can choose from, here are some of the most commonly-used factors.

➤➤ Value: When you use value as the factor, you try to find stocks that are being traded at prices lower than their fundamental values. By investing in such stocks, you can earn high returns when they increase in price to match their intrinsic values.

There are many financial ratios that can help you identify undervalued stocks including: Price to Earnings Per Share (EPS) or P/E Ratio Price to Book Value or P/B Ratio Price to Sales or P/S Ratio Price Earnings Growth Rate Ratio [PE/Annual EPS Growth Rate] Debt to Equity or D/E Ratio Debt to Asset or D/A Ratio Dividend Payout Ratio, and many more

There are many mutual fund managers that base the fund’s portfolio using the value. If you are planning to get started with Factor Investing and want to invest in

a basket of value stocks, then you can consider investing in such funds. Note that, there are various mutual funds that use factor-based investment strategies.

➤➤ Size of the company: This factor can help investors identify small-cap companies that have the potential to offer better returns than large-cap stocks.

➤➤ Quality of the company: This factor helps identify stocks of companies that have strong corporate governance, low debt, and consistent returns. Such stocks tend to outperform their peers. You can identify high quality stocks by using factors like: Return on Equity or ROE Ratio Earnings Stability Dividend growth stability Cash flows, and many more

➤➤ Momentum: This is an important factor as it allows investors to choose stocks that have witnessed strong growth in recent quarters. While the reasons behind the growth may vary, some investors look for stocks that have momentum on their side and invest in them.

➤➤ Volatility: Some investors believe that stocks with low volatility can earn higher risk-adjusted returns than those with higher volatility. They choose stocks based on the volatility in their prices.

➤➤ Dividend Yield: This factor can help you identify stocks that have a higher dividend yield than the sector average. Many investors believe that such stocks tend to outperform stocks with lower yields in the long run.

➤➤Active and Passive investing: Active and Passive investing are investing techniques used by investors and fund managers across the world. In active investing, you choose stocks and mutual funds based on your research and analysis. You monitor your investments and buy/sell them based on their performance. In passive investing, you invest in an index fund or a set of securities where you try to benefit from the growth of the said set.

When one understands the factors to be considered for factor investing and employ the strategies best suited for them, they can earn exceptional returns. To summarize, factor investing is a simple yet beneficial concept for financial market traders. It helps gain the necessary knowledge required to assess the returns over risks for an investment strategy.

Ms. Kaushiki Bugde

Mail- Kaushiki.Bugde@indiragbs.edu.in

Dr. Supriya Desai

Mail- supriya.desai@indiragbs.edu.in

The next big thing: Meta-marketing

 

Blog by : Ms.Saumya Jadoun & Dr.Aatish Zagade

                The 21^st century has been special if we take into consideration the extent to which we have innovative technology or its applications. Products or services that we have admired in sci-fi movies have become reality today, to name a few are drones, flying cars, and self-driving cars. Mankind has been always in the pursuit to build something magnificent, till date we have been only using technology but now it’s time to enter the submersive mode of technology. Here we would like to help the readers understand a magnificent technology, it’s the virtual universe that we all can be part of and it’s known as Metaverse.

Metaverse is a network of 3D virtual worlds that facilitate social connection and serves as a  bridge between real and virtual worlds. The Metaverse refers to a virtual environment that includes different internet services, such as gaming, socializing, and business opportunities, all within an immersive virtual reality universe. The most remarkable advantage of the metaverse would be the fact that it completely makes geographic barriers insignificant. Once you’re in the virtual world, your physical location doesn’t matter anymore and you are no longer bounded by it. The metaverse will play as a neutral space where everyone can meet without any inequity to some extent. The things are different in the metaverse with social interactions and events being way more happening, allowing users to experience a personal connection with their friends and loved ones. Physical proximity or presense is no longer a limiting factor for any event or gatherings you may want to attend. Social media has helped to create many business opportunities and gave rise to a new form of marketing and advertising on such platforms, the metaverse will likely provide even bigger opportunities.

Metaverse offers a completely immersive way of nurturing and promoting products and services using new marketing and advertisement strategies like virtualized storefronts, organized  shows, and highly interactive customer relationship and customer service. This means that you can see the product, hold it, and even feel it using tactile technology. This type of interaction will aid both the consumer and business, as both sides will receive a better user experience on Metaverse. Traditional methods of marketing are really not enough anymore.                  Metaverse Marketing is a new concept that will enhance the ways of marketing your products on a digital platform and increase the customer base by showing the virtual existence of your product on Metaverse.

Marketing strategies must be meaningful and fascinating to be considered successful and this is exactly why metaverse is guaranteed to achieve this for businesses of all sorts in the near future. In some ways, the critical aspects of marketing in the metaverse favour those of designing authentic and enhancing brand experiences in the physical world. But the application of these aspects in the metaverse can be very different. Many approaches are done for driving value online to evolve, the effective engagement of consumers in the metaverse that will require its evolving recipe for success. Targeting is an important process through which an advertiser identifies its target audience and then advertises to them through a variety of channels. By constructing the right user platform, understanding user habits, and finding the right base to reach them, a marketer uses process of targeting to improve the performance of the different campaigns. So marketers on Metaverse should think of targeting and segmenting their user audience. Marketers are aware that Gen Z and millennials are main focused target audiences. These users rely on technology and already use some forms of Metaverse, such as virtual reality. Marketers should create unique and mesmerizing experience similar to those they provide in the real world.

Let’s take an example of Hyundai Motor Company for Metaverse Marketing - ‘In October Hyundai Motor Company launched Mobility Adventure, a metaverse space on Roblox that features Hyundai Motor’s products and future mobility solutions. The combinely shared virtual space let users meet and experience Hyundai’s mobility facilities and customize their avatars. As the first virtual experience on Roblox designed by a global automotive brand, Hyundai Mobility Adventure is targeteing at young consumers who are advance in technology at exploring the virtual worlds. By familiarizing them with Hyundai Motor’s products and services and different future mobility solutions. Hyundai Mobility Adventure nurtures a ever-lasting relationship with users’. So let’s step into the virtual world of Metaverse and amplify the new methods of Metaverse Marketing.

 

References:

·         https://www.practicalecommerce.com/12-examples-of-brands-in-the-metaverse

·         https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/marketing-in-the-metaverse-an-opportunity-for-innovation-and-experimentation    

Ms, Saumya Jadoun MBA 21-23 Batch

Indira Global Business School, Pune

Mail- saumya.jadoun@indiragbs.edu.in 

Dr. Aatish Zagade

Dy. Director

Indira Global Business School, Pune

Mail- aatish.zagade@indiragbs.edu.in